When buyers won’t admit they need your help
Buyers withhold information from salespeople all the time. Sometimes it’s to gain a negotiating advantage, or to quickly end an unwanted sales call. But just as often, buyers hold back because...
View ArticleFeeling dirty?
So you’ve got a stellar email program? Great! Do you write eye-catching subject lines and tantalize readers with your dapper HTML skills? Fantastic. There’s just one problem; your list is dirty (and...
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Three content marketing lessons from B2Cs
Preface - Historically, marketers have approached B2B and B2C marketing strategies very differently. But the past decade has witnessed some key technological developments and trends, such as Internet...
View ArticleZoomInfo for Small Businesses
One of the biggest challenges Small Businesses face is acquiring new customers or leads. Having once been a small business owner myself, I couldn’t emphasize this more. You might have heard about many...
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Revisiting the basics of lead generation
Lead generation or, in other words, finding new customers, is essential for any business to survive. But every now and then, I believe it is a good idea, for any organization, to revisit its lead...
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Sales Presentations: how to make a big impact?
We all like to insert numbers when making a presentation, whether it is to a client, a prospect or someone internal in the company. Numbers provide factual evidence to any argument, and that is why...
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Before you build prospect list, Build a customer profile
Identifying the right audience is the most important step in the process of finding new customers, prospects or leads. Without knowing your audience, you would not know where to look for them. Once...
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Use A/B or split testing for Facebook Ads
If you have been working in a function such as web development or marketing, chances are that you have used A/B testing, also known as split testing, in one of your projects. A/B testing is a...
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Key LinkedIn analytics to gain your page insights
LinkedIn recently launched a new analytics tab for the company pages that can be quite helpful if you want to understand your page’s performance better and use it to drive prospects to your business....
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